I chose the T6i after weeks of research and determination that it was excellent for streaming high-quality video, while at the same time relatively affordable. Which is, of course, one of the reasons why this technique is so difficult to document. I’m using a Canon EOS Rebel T6i so some of the instructions and steps here will be specific to that model, or Canons in general. Cameraįirst and foremost, you need a DSLR Camera. Ready? Let’s get this magical merrymaking started. However, if you’re using a Canon DSLR like I am, their new EOS Webcam Utility app may be all that you need. I strongly recommend you join Stephanie’s Facebook Group, Social Media Strategists, where you can get questions like those answered. Please be aware that if you’re using a PC, or choose to use a different brand of DSLR, or some other variation, not everything documented here will be applicable. In fact, one of the great challenges to any Live Streaming setup and guide (and one of the reasons I’m documenting my own journey), is the wide array of different choices and combinations we all have. NOTE: As a MacOS and Apple device user since 2008, all of my relevant experience and equipment is within that ecosystem. So I’m going to walk you through the equipment that I invested in, how I configured it, and the software I have set up as well.Īnd for those who want to really bring their A Game, I’ve included some bonus material at the end on how to make sure your audio and lighting compliment the excellent video you’re now creating. And when your original broadcast is of higher quality, that makes repurposing that video even more effective. Being able to use equipment like a DSLR camera to produce truly high-quality video streams is a real differentiator in a world where everyone can go live from their phone. That’s what the rest of this article is all about. When you want to up your game and make your live streams a magical experience for your audience. Don’t get hung up on gear and technology until you’re completely comfortable in front of the camera, and with your subject matter & audience.īut there may come a time when you want more. Stephanie Liu and I both believe that if you’re just starting out in your live streaming journey, your best place to begin is with simple live streams using your smart phone or a web cam. That’s what we want you to achieve with your live broadcasts. They want it to be “magical” and they train every one of their employees, and plan every aspect of the park, to ensure you really do feel as though you’re at the most magical place on Earth. Walt Disney World has the same approach to your day at their amusement park. In marketing we refer to that as “high production value” - that combination of exceedingly well-done aspects that lets the consumer know, without having to actually tell them, this is going to be a quality experience. The staff are meticulously trained, and every aspect of your dining experience is top-notch. Why do the best restaurants stand out then, without necessarily having a stand-out thing they excel at? Because everything’s great.įrom the food to the decor to the service, the best restaurants pay attention to every detail. I bet it was a little harder to pick just one thing though at that great restaurant. The service is always warm and friendly at one, while perhaps another has the absolute best Pho you’ve ever tasted. Now, what was it that made you think of that restaurant? Was it the food? The atmosphere?įor average to really good restaurants, it is usually pretty easy to single out one specific thing that they excel at. Easily one of the nicest restaurants in town. Perhaps an anniversary or special occasion of some kind?įor me, I'd have to pick Mother's Day brunch at Fleming's Steakhouse in St. I want you to think back to a recent time. Have you ever been to a really nice restaurant?
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